What is the AAPRC?
Programs
The Consortium collaborates with a wide range of journalists, artists and intellectuals to create a public media service that is enriching the lives of audience. We are currently working with stations, music aficionados, recording industry execs, black culture connoisseurs and experts in health, politics, economics, etc. to create programming partnerships that will launch many, knowledgeable [...]
Stations
Station Affiliates Seventy-five percent (75%) of all NPR stations are licensed to universities; that percentage is 90% for NPR stations that are Consortium affiliates. Consortium stations not located at universities are licensed to African-American controlled nonprofit community development organizations. WJAB Huntsville AL Alabama A&M University WVAS Montgomery AL Alabama State University WPFW Washington DC Pacifica [...]
Executive Director, AAPRC
Loretta Rucker Executive Director, AAPRC Loretta Rucker is the founding Executive Director of the African-American Public Radio Consortium. She is an executive consultant for public radio capacity-building, and an executive producer for programming that targets diverse audiences. In 2001, Ms. Rucker led the creation of the AAPRC in partnership with station General Managers, and incorporated [...]
Who We Are
The African-American Public Radio Consortium was created to ensure that public broadcasting fulfills its obligation to provide a platform for African-American voices, perspectives and culture (and other undeserved communities) in ways that may not happen on commercial broadcasting in a free-market environment due to disparities in wealth and access. Read More →
Feature Focus
Media has a role to play!
Culture: African-American artistic culture has become world culture, yet each genre has its particular ethos, often understood only by aficiandos and “insiders”. Airing Jazz, Blues, Gospel, Afro-Cuban, Reggae, Hip-Hop, Neo-Soul, R&B, African and Brazilian, our programs celebrate the art forms and share insight into their genesis and their masters, without forsaking entertainment value. Clarity: We seek to put news and current affairs into perspective and context,...
Public Radio Renaissance
We have an emerging crisis in public radio. As stewards of the industry we can gather all of our forces to brace and protect it through self-imposed goals – or not, and watch it buckle in slow motion. The audience that public radio has cultivated for the past forty years is graying and is overwhelmingly white, and we have not invested sufficient resources in reaching out to America’s growing browner and younger audiences. Our roots are shrinking and we have not cultivated new growth. ...
