What is the AAPRC?
Programs
jazz programs “New Urban Jazz” Lounge with Bob Baldwin New Urban Jazz is a fusion of Contemporary Jazz mixed with Urban and Brazilian Flavors, created in 2008 after fallout from the cancellation of over 30 commercial smooth jazz stations in the US in 24 months. Smooth jazz formats had taken a “generic” turn nationwide, [...]
Stations
Executive Director, AAPRC
Loretta Rucker Executive Director, AAPRC Loretta Rucker is the founding Executive Director of the African-American Public Radio Consortium. She is an executive consultant for public radio capacity-building, and an executive producer for programming that targets diverse audiences. In 2001, Ms. Rucker led the creation of the AAPRC in partnership with station General Managers, and incorporated [...]
Who We Are
We are the vanguard of audience diversity in public media. Over the past two decades the African-American Public Radio Consortium and its key leadership have developed and joined initiatives that have made public media more inclusive. In the 1990′s, we focused on consulting and training stations of color – increasing their capacity to grow and compete in their markets. In the 2000′s we focused on a partnership with NPR to develop three national news/talk shows, bringing African-American voices to NPR news stations, and to African-American stations nationwide. In 2010 we launched a programming distribution service on the Public Radio Satellite System. Through it, we are bringing voices of color and cultural diversity to the industry at a pace that exceeds all our previous efforts. We offer jazz, blues, soul, African, Afro-Latin and news/talk content aired on nearly 60 African-American, General Audience, Latino and Native American public radio stations. Public broadcasting...
Programs
Feature Focus
Public Radio Renaissance
We have an emerging crisis in public radio. As stewards of the industry we can gather all of our forces to brace and protect it through self-imposed goals – or not, and watch it buckle in slow motion. The audience that public radio has cultivated for the past forty years is graying and is overwhelmingly white, and we have not invested sufficient resources in reaching out to America’s growing browner and younger audiences. Our roots are shrinking and we have not cultivated new growth. ...
