What is the AAPRC?

About Us

The Public Broadcasting Act of 1967… created public radio and television to balance the reality that in a free-market society, there is not equal access to commercial media by all communities. Signals at the lower end of the radio dial were reserved for educational institutions and nonprofit community organizations – and the Corporation for Public [...]




Jazz | Blues | Latin | Soul | Gospel | African | World | News-Talk | Documentaries Jazz Programs   “New Urban Jazz” Lounge with Bob Baldwin New Urban Jazz is a fusion of Contemporary Jazz mixed with Urban and Brazilian Flavors, created in 2008 after fallout from the cancellation of over 30 commercial smooth jazz stations in the US in 24 months. Smooth jazz formats had taken a “generic” turn [...]



Broadcast Reach Location of Stations broadcasting one or more AAPRC Programs.

Executive Director, AAPRC


Loretta Rucker Executive Director, AAPRC Loretta Rucker is the founding Executive Director of the African-American Public Radio Consortium. She is an executive consultant for public radio capacity-building, and an executive producer for programming that targets diverse audiences. In 2001, Ms. Rucker led the creation of the AAPRC in partnership with station General Managers, and incorporated [...]

AAPRC Board Chairman, Wendy Williams

Who We Are

We are the vanguard of audience diversity in public media. Over the past two decades the African-American Public Radio Consortium and its key leadership have developed and joined initiatives that have made public media more inclusive. In the 1990′s, we focused on consulting and training stations of color – increasing their capacity to grow and compete in their markets. In the 2000′s we focused on a partnership with NPR to develop three national news/talk shows, bringing African-American voices to NPR news stations, and to African-American stations nationwide. In 2010 we launched a programming distribution service on the Public Radio Satellite System. Through it, we are bringing voices of color and cultural diversity to the industry at a pace that exceeds all our previous efforts. We offer jazz, blues, soul, African, Afro-Latin and news/talk content aired on nearly 60 African-American, General Audience, Latino and Native American public radio stations. Public broadcasting... 


Feature Focus


The African-American Public Radio Consortium is excited to announce a partnership with Esther Armah to launch of “The Spin”, a weekly program bringing the perspectives of brilliant women of color into the spotlight. Esther, a rising star in public radio and cable news media has created a bold new show that exposes us to progressive women and ideas we should all know about. “The Spin” is NOT business as usual in the world of female-dominated talk shows. Guests appearing...